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Staying On Top Of The SEO World

Izzy G.: Though I have studied SEO extensively and brought several sites, including my own, to the top of the search engines, Google keeps changing the algorithms and we fall off. How are we supposed to keep up?
Clyde A. Lettsome, PhD, PE, MEM Answer: Sorry to say this, but you cannot. Not only are you trying to beat Google’s algorithm, but you are also jockeying for position against others who are trying to beat Google’s algorithm also. Therefore, one day you will find yourself on top, and the next day you will not be.

Instead of wasting time trying to beat Google’s algorithm, I suggest you spend your time promoting your business through other means, for example social media and social networking sites. People are more likely to buy what you’re selling when it is recommended by a trusted friend, colleague, or family member than if they found you via a search engine.

So follow the Google’s SEO Webmaster Guide and the webmaster guides from other popular search engines to improve your SEO, and then spend the rest of your time promoting your business on social networking and social media sites. Good luck!

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