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Building Partnerships

John B.: What’s the best way to approach potential partners like LinkedIn,
Craigslist, VRBO, Airbnb, dating sites, etc. about adding a feature? 
Clyde A. Lettsome, PhD, PE, MEM Answer: Building partnerships with well known sites is not easy. One way to get their attention is develop your idea. Then, promote your idea in order to get users. The more users you get to use your idea, app, or feature the more likely you are to get the attention of the decision makers of well known websites.

Some sites will indirectly help you develop your idea. These sites allow developers to build apps for their site. Other well known sites will provide application programming interface (API) so developers can integrate key features from the well known site into developers’ new applications or websites. To see if the well known sites you are targeting allow app development and provide APIs, search their website for a developer’s page.

Other than the above approach, you need to network with the people that can get you on the inside.

Good Luck!

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