{"id":866,"date":"2011-07-29T13:37:34","date_gmt":"2011-07-29T13:37:34","guid":{"rendered":"http:\/\/clydelettsome.com\/blog\/?p=866"},"modified":"2019-07-03T21:54:29","modified_gmt":"2019-07-03T21:54:29","slug":"staying-on-top-the-seo-world","status":"publish","type":"post","link":"https:\/\/clydelettsome.com\/blog\/2011\/07\/29\/staying-on-top-the-seo-world\/","title":{"rendered":"Staying On Top Of The SEO World"},"content":{"rendered":"<table border=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2011\/07\/Silhouette.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-764\" title=\"Silhouette\" src=\"http:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2011\/07\/Silhouette-140x150.jpg\" alt=\"\" width=\"70\" height=\"75\" \/><\/a><\/td>\n<td><strong>Izzy G.:<\/strong> Though I have studied SEO extensively and brought several sites, including my own, to the top of the search engines, Google keeps changing the algorithms and we fall off. How are we supposed to keep up?<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2010\/11\/bw_headshot.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-116\" title=\"bw_headshot\" src=\"http:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2010\/11\/bw_headshot.jpg\" alt=\"Clyde A. Lettsome, PhD, PE, MEM\" width=\"70\" height=\"70\" srcset=\"https:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2010\/11\/bw_headshot.jpg 80w, https:\/\/clydelettsome.com\/blog\/wp-content\/uploads\/2010\/11\/bw_headshot-60x60.jpg 60w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" \/><\/a><\/td>\n<td><strong>Answer:<\/strong> Sorry to say this, but you cannot. Not only are you trying to beat Google\u2019s algorithm, but you are also jockeying for position against others who are trying to beat Google\u2019s algorithm also. Therefore, one day you will find yourself on top, and the next day you will not be.<\/p>\n<p>Instead of wasting time trying to beat Google\u2019s algorithm, I suggest you spend your time promoting your business through other means, for example social media and social networking sites. People are more likely to buy what you\u2019re selling when it is recommended by a trusted friend, colleague, or family member than if they found you via a search engine.<\/p>\n<p>So follow the Google\u2019s SEO Webmaster Guide and the webmaster guides from other popular search engines to improve your SEO, and then spend the rest of your time promoting your business on social networking and social media sites. Good luck!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Are you a struggling with a technical question? Would the answer to the question improve your life or business? Submit your technical questions (100 words or less) to AskTheExpert at clydelettsome.com. <a href=\"http:\/\/clydelettsome.com\/blog\/category\/ask-the-expert\/\">View Archives &gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Izzy G.: Though I have studied SEO extensively and brought several sites, including my own, to the top of the search engines, Google keeps changing the algorithms and we fall off. How are we supposed to keep up? Answer: Sorry to say this, but you cannot. Not only are you trying to beat Google\u2019s algorithm, &hellip; <\/p>\n<div class=\"more-link-wrapper\"><a href=\"https:\/\/clydelettsome.com\/blog\/2011\/07\/29\/staying-on-top-the-seo-world\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Staying On Top Of The SEO World&#8221;<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[46,126,104,78,138],"class_list":{"0":"post-866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ask-the-expert","7":"tag-google","8":"tag-seo","9":"tag-social-media","10":"tag-social-networking","11":"tag-webmaster-guide","12":"h-entry","13":"hentry"},"_links":{"self":[{"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/comments?post=866"}],"version-history":[{"count":15,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":5402,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/posts\/866\/revisions\/5402"}],"wp:attachment":[{"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clydelettsome.com\/blog\/wp-json\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}